GABBA is a family-owned denim brand with more than 30 years of experience in making jeans.
The brand was founded by Ole and Karen Madsen, in 1983 with a vision of creating a modern denim brand, focusing on quality fabrics and attention to detail.
With a global mindset, they gather inspiration from around the world.
They develop the fit of tomorrow and continue to create innovative details. Details such as the curved coin pocket on our Rey jeans, the back-hem dart on Alex and the stitch-line within the paspel pocket on Tokyo. This is premium denim – reinvented.