Ser.O.Ya, a contemporary fashion label with a commitment to catalyzing social change through philanthropic partnerships.
The emerging brand, founded by Ohad Seroya, offers predominantly gender-neutral garments in unisex, feminine and masculine designs.
SER.O.YA
SER.O.YA is about ENERGY. To us, energy is everything — it’s powerful, it’s contagious, it’s magnetic. It’s a CONNECTION — we have a message, we want to tell a story. It’s about MOVEMENT — doing more and living carefree.
SER.O.YA is not based on gender, it’s based on everyone.
We say DO YOU, wear you.

SER.O.YA is about ENERGY. To us, energy is everything — it’s powerful, it’s contagious, it’s magnetic. It’s a CONNECTION — we have a message, we want to tell a story. It’s about MOVEMENT — doing more and living carefree.
SER.O.YA is not based on gender, it’s based on everyone.
We say DO YOU, wear you.